Website Design, SEO Techniques All Part of Search Engine Pie


There is a critical element of thought that many Internet Marketers are missing about SEO techniques and getting websites ranked high in the search engines. And it all goes back to the elementary principle of the "whole" being the sum total of all of its parts. This simple, yet often forgotten principle is alive and well in Internet Marketing and search engine dominance.

These techniques are so subtle, so easy to implement and so minute in the bigger picture, that many people feel they are not worth doing simply because they seem so insignificant. Seemingly, if it is that easy, it cannot also be that powerful. And yet, each of these really simple techniques, when added together creates a commanding website structure that will result in search engine dominance.

These traffic generating SEO techniques are enumerated over and over again in articles, eBooks, teleseminars, and email marketing newsletters and ezines everyday. So much so, that many people have the tendency to overlook their effectiveness - even though they are some of the most critical and successful methods of structuring a website that will rank high in the search engines.

These techniques include, but are not limited to the following:

1. Keywords in title tags and descriptions.

2. File and directory naming conventions that include keywords.

3. H1 headline tags that contain keywords.

4. Keywords appearing as the first and last text on a page.

5. Internal links that are keyword rich.

6. Adding robot.txt and sitemap.xml files to a site.

7. Article submissions providing critical inbound links.

8. Blogging and RSS feed broadcasting.

How many times has an SEO expert shared one of the above tips or techniques and made the claim that it is a "little known secret," or the "one thing" that made all the difference in getting indexed faster? And for as many times as it's been written about, there are that many people and more who simply ignore the advice! It just seems too easy. It appears to be too insignificant to make a difference. And yet, it is exactly these easy and insignificant things that do indeed distinguish one person's success from another person's failure.

In pursuit of finding the magic bullet, Internet Marketing entrepreneurs frequently trample past these little gems as they are forging a path to finding the "next big thing" that will make all the difference in search engine dominance.

Please listen carefully... it is the sum total of all of these "little things" that IS the bigger picture! The answer is staring you right in the face - do not ignore it and continue searching for something bigger and better. It simply does not get any bigger than this!

There are, at most, ten to 15 little pieces of the SEO pie that will combine to form the whole of a powerful search engine friendly website. Use them. Embrace them. Get excited and diligent about them. Do not pass them off as being too insignificant to matter. They are of paramount importance and if given the weight they deserve, will yield results that will remain elusive to the majority of the Internet Marketing population who simply discount them on the basis of their simplicity. Heed this advice and you will suddenly see the amazing results they profess to achieve.



 

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If you're doing any sort of Article Marketing at all, isn't it about time you put those articles to maximum use? If you're thinking that you already have, I'm guessing maybe you completely missed out on a rapidly growing trend!

Convert articles to video.

A lot of Article marketers are writing or buying up articles and submitting to them to various online Article Directories. And then shelve the articles they use as they repeat the process over and over.

But, if you're willing to dust off those old articles, we can show you how to get some brand new milage out of them, quickly and easily - and boost your traffic even more!

Smart marketers have been using articles as a core part of their marketing mix for years. It's one of those high-payoff activities that is just plain crazy not to do. Submitting articles to article directories gives the marketer instant credibility, instant traffic from the article sites and instant links that boost search engine rankings.

The long-term residual benefits from improved search engine rankings and the articles being used by publishers on other sites. Every article written and submitted produces immediate results as well as additional profits for years to come.

The formula is a simple one - the more articles you write, and the more directories you submit them to, the more money you make.

While some may argue that English is the language of the Internet, your international visitors will deeply appreciate the opportunity to view your site in their native language. Unfortunately, web page translation is costly, time consuming and not always feasible, especially for startups.

But that’s no longer a problem, with the Incansoft Translator, a wrapper script for Google AJAX Language API that automatically translates and caches those pages for your visitors in different languages!

Just imagine – multiply the total number of web pages you presently have by 10, 20, 30 or more and you’ve just dramatically increased the size of your web site and your presence in the search engines! Not to mention the level of “Stickiness” derived from those visitors who come back again and again just to be able to view content in their own language!

Are you building dozens or hundreds of small, targeted niche sites? Are you spending a lot of time generating traffic for them? How about updating and maintaining them? Writing and outsourcing content over and over hoping to move up a rank or two in SERPS. Takes a lot of time and effort, doesn't it?

And what about all those domain names you're registering? Isn't that a lot of fun, juggling them, renewing them and finding out you lost a few of them? And let's not even get starting on all the hosting accounts and those issues!

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We want you to think about this - why is it that sites like About and Wikipedia consistently rank so well regardless of what is being searched on? They don't target any specific niche topics and they don't pay for traffic. On a smaller scale, why are forums and blogs literally STALKED by search engine bots within hours of them going live? The answer is a simple one...

For over a century, issuing Press Releases related to business news and events has been a mainstay off offline advertising. Unlike taking an ad out in a newspaper or magazine, a Press Release is a Powerful and FREE form of advertising your business, while keeping it in the public view.

Surprisingly, very few online businesses take advantage of the traffic benefits of issuing Press Releases, preferring instead to follow the mundane routines of article marketing, which is far more complex and time consuming. Consider this - with article marketing, the business owner has to focus on indirectly driving traffic back to their web site by writing about a variety of topics, all without being able to clearly promote their business activities.

Press Releases on the other hand, allow the business owner to write short, compelling pieces directly about their business activities and present them to the media. Online, there are dozens of FREE web services dedicated to the collection and distribution of Press Releases, which are in turn picked up and displayed on other, related web sites via RSS or News Feeds. Depending upon the news worthiness of the Press Release, it's not uncommon to find them picked up by the media as filler material, which adds instant credibility to your online business!