The problem is the solution


There are lots of sites that advise that article publishing is one of the best ways to generate traffic to a website. Very well respected Internet marketers give seminars and lectures on the topic.

There are marketing courses that provide tons of information about how to make money marketing online including the enormous value of article marketing. All this is, of course, good advice. Article marketing is a solid and practical means of promoting a website or product economically.

There is however a problem with article marketing. It's not much of a secret that lots of people simply can't write. Article marketing takes some time to do well and many marketers simply don't have time to devote to it. More to the point, even if they did have time, being able to crank out a decent article is something many would find challenging.

For some the solution is to turn to Private Label Rights (PLR) Articles. Using this strategy is unfortunate for a number of reasons. First among these is the problem of duplicate content. Experts in Search Engine Optimization generally suggest that to achieve good search engine ranking it is best to create a website that has original content.

In point of fact if you're distributing articles which have been republished all over the web those articles would get flagged by search engines as being duplicate content. This would harm the search engine ranking rather than improving it.

The next problem with PLR articles is matching the topic to the promotion. As one silly example: If you are selling dog food it wouldn't do you any good to publish articles on improving your golf swing. That being said, even if you find articles on dog food they might not be as specific as you need them to be in order to be useful readers in your target market.

The most effect articles are those that offer the reader information of some real benefit. The best and most valuable articles from a marketing perspective are those that provide a solution to a problem. If you do sell dog food it would make sense then to write or find and rewrite or edit an article about the care and feeding of dogs.

Remembering the basic concept of publishing an article that solves a problem you might begin researching problems related to dog food or feeding dogs. Why you need special food for larger breeds, special food for short hair dogs vs. long hair dogs. Food for overweight dogs, old dogs, puppies etc.

Getting around the issue of duplicate content can be a challenge. It's possible of course to simply rewrite a PLR article and republish it to different article distribution sites. This can be a lot of work and well beyond the time some marketers can dedicate to the task.

There are a number of products which claim to allow writers to quickly create multiple articles from a single original. Some of these are good while others are not. Before selecting any software that allows you to rewrite articles automatically it is well advised that you take the time to find independent reviews of the software you are considering before making a purchase.

Publishing articles that have been mangled and made nonsensical would not do much for the credibility of the author help to sell products they wish to promote.

It is important to remember this one cardinal rule about article marketing in general. When it comes to article marketing "the problem is the solution". That is to say, if your article actually solves a problem for someone will provide a solution to the problem of how to generate traffic to a website.

Articles that solve problems will also be more likely to be read by a prospective customer and provide the author some authority in the eyes of the reader. Creating this sense of authority is one aspect of developing trust, the first step in making a sale.

If article marketing is part of your marketing strategy then one of the best investments you can make is learning how to write your own articles. For those that can't or simply don't have time it's important to remember to find articles that very closely match the readers in your target market.



 

How would you like to automate your RSS submissions for a one time payment of $24.95?
Updates Are Free For The Rest Of Your Life!

Want To Show You How You Can EASILY And Effectively AUTOMATE The Process Of Collecting And Displaying Testimonials From Your Customers Without Having To Continually UPDATE or EDIT Your Sales Pages... You don't need to be an Internet Marketing Guru to know that Customer Testimonials serve a vital role in the sales process. However, what every Internet Marketer does know is that asking for, receiving and finally posting those Testimonials to their sales page is often a lengthy, time-consuming process and the bottom line?
Are You Using Social Bookmarking As Part of your Traffic Building Strategy? Wouldn't it Be Great If There Was A Way To Automate The Process? Well Guess What?

I Want To Show You How You Can Quickly And Easily Bookmark All Of Your Website's Individual Pages(Without Doing It Page-By-Page) With SocialBot V4.0 - The HOT Social Bookmarking Program that's taking the Internet by storm!

If you're doing any sort of Article Marketing at all, isn't it about time you put those articles to maximum use? If you're thinking that you already have, I'm guessing maybe you completely missed out on a rapidly growing trend!

Convert articles to video.

A lot of Article marketers are writing or buying up articles and submitting to them to various online Article Directories. And then shelve the articles they use as they repeat the process over and over.

But, if you're willing to dust off those old articles, we can show you how to get some brand new milage out of them, quickly and easily - and boost your traffic even more!

Smart marketers have been using articles as a core part of their marketing mix for years. It's one of those high-payoff activities that is just plain crazy not to do. Submitting articles to article directories gives the marketer instant credibility, instant traffic from the article sites and instant links that boost search engine rankings.

The long-term residual benefits from improved search engine rankings and the articles being used by publishers on other sites. Every article written and submitted produces immediate results as well as additional profits for years to come.

The formula is a simple one - the more articles you write, and the more directories you submit them to, the more money you make.

While some may argue that English is the language of the Internet, your international visitors will deeply appreciate the opportunity to view your site in their native language. Unfortunately, web page translation is costly, time consuming and not always feasible, especially for startups.

But that’s no longer a problem, with the Incansoft Translator, a wrapper script for Google AJAX Language API that automatically translates and caches those pages for your visitors in different languages!

Just imagine – multiply the total number of web pages you presently have by 10, 20, 30 or more and you’ve just dramatically increased the size of your web site and your presence in the search engines! Not to mention the level of “Stickiness” derived from those visitors who come back again and again just to be able to view content in their own language!

Are you building dozens or hundreds of small, targeted niche sites? Are you spending a lot of time generating traffic for them? How about updating and maintaining them? Writing and outsourcing content over and over hoping to move up a rank or two in SERPS. Takes a lot of time and effort, doesn't it?

And what about all those domain names you're registering? Isn't that a lot of fun, juggling them, renewing them and finding out you lost a few of them? And let's not even get starting on all the hosting accounts and those issues!

Isn't About time to STOP the INSANITY
and START building Authority Sites?

We want you to think about this - why is it that sites like About and Wikipedia consistently rank so well regardless of what is being searched on? They don't target any specific niche topics and they don't pay for traffic. On a smaller scale, why are forums and blogs literally STALKED by search engine bots within hours of them going live? The answer is a simple one...

For over a century, issuing Press Releases related to business news and events has been a mainstay off offline advertising. Unlike taking an ad out in a newspaper or magazine, a Press Release is a Powerful and FREE form of advertising your business, while keeping it in the public view.

Surprisingly, very few online businesses take advantage of the traffic benefits of issuing Press Releases, preferring instead to follow the mundane routines of article marketing, which is far more complex and time consuming. Consider this - with article marketing, the business owner has to focus on indirectly driving traffic back to their web site by writing about a variety of topics, all without being able to clearly promote their business activities.

Press Releases on the other hand, allow the business owner to write short, compelling pieces directly about their business activities and present them to the media. Online, there are dozens of FREE web services dedicated to the collection and distribution of Press Releases, which are in turn picked up and displayed on other, related web sites via RSS or News Feeds. Depending upon the news worthiness of the Press Release, it's not uncommon to find them picked up by the media as filler material, which adds instant credibility to your online business!