The Skinny on Online Marketing


There are a lot of misconceptions when it comes to online marketing. Beginners in the field can easily fall prey to bad Internet marketing strategies that promise instant results. The thing is, instant doesnt always mean long lasting. They cannot guarantee sure profits either. Some of these Internet marketing tricks might increase the number of hits to your website, but they will not necessarily bring in the cash.

Knowing your SEO hats

Article marketing makes up a big chunk of online marketing strategies. Businesses online depend on websites, and the blood work of all websites is content. You need to keep your content relevant if you want to attract costumers. However, costumers arent the only ones you need to write for.

To raise the page ranking of your website in popular search engines and directories, you need to keep your content optimized. This means knowing how to place the right number of keywords within the article. These keywords or key phrases will then be indexed by search engine spiders. Since these spiders are programs, they cannot initially gauge the quality of your articles depending on the value of information included in it. Most pages are ranked on search engines because the right keywords are frequently mentioned in the same article.

While this is good for the search engine, being too redundant in the article (e.g. saying the word hormonal imbalance 30 times in a 400-word article) is annoying for the human reader. Keyword stuffing this intense is also referred to as black hat SEO or bad SEO. While this may result in top page ranking overnight, you can also lose your slot in no time once your irrelevant content was found out by human editors.

Other people use the term white hat SEO for article marketing that is more focused on human readers than search engine spiders. However, no online marketing strategy today can claim to be purely white hat SEO. Because of the tight competition of businesses online, companies are bound to make use of a little black hat SEO trick once in a while, but probably not to the extent that they are risking being banned from search engines.

The most common form of article marketing today makes use of gray hat SEO strategies, which is a well balanced scheme which considers both the human readers and the search engine spiders.

Email marketing ethics

If you are personally annoyed at spam mails, then you might immediately want to cross email marketing off your list. You should not do this just yet. Email marketing is an effective Internet marketing strategy if you know how to do it right.

Sending out advertisements and newsletters to a random number of email addresses will not help you gain customers. Instead, you will be putting all your hard work in the trash bin of someones email. Think about your target audience instead. Do not simply blast your advertisements everywhere.

What you are looking for here is a list that is more focused on quality, not quantity. A targeted list of 20 clients, or prospective clients, is more effective than 200 strangers who might just see your unsolicited newsletter as an annoyance.

Getting the list right

Targeted lists can be formed from databases in your website. People who visit your website could simply drop a line, and voluntarily give out their email addresses where you can send product catalogues, newsletters, and whatnot that is related to your product.

If you are a traditional business who also trades offline, you can collect emails during tradeshows. If you have a shop somewhere in the city, you can ask your clients to fill out a small survey form, which also asks for their email addresses. It can be a simple line at the bottom saying: Would you like to be updated about out latest products? Tell us where we can find you in cyberspace so we can drop a line.



 

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If you're doing any sort of Article Marketing at all, isn't it about time you put those articles to maximum use? If you're thinking that you already have, I'm guessing maybe you completely missed out on a rapidly growing trend!

Convert articles to video.

A lot of Article marketers are writing or buying up articles and submitting to them to various online Article Directories. And then shelve the articles they use as they repeat the process over and over.

But, if you're willing to dust off those old articles, we can show you how to get some brand new milage out of them, quickly and easily - and boost your traffic even more!

Smart marketers have been using articles as a core part of their marketing mix for years. It's one of those high-payoff activities that is just plain crazy not to do. Submitting articles to article directories gives the marketer instant credibility, instant traffic from the article sites and instant links that boost search engine rankings.

The long-term residual benefits from improved search engine rankings and the articles being used by publishers on other sites. Every article written and submitted produces immediate results as well as additional profits for years to come.

The formula is a simple one - the more articles you write, and the more directories you submit them to, the more money you make.

While some may argue that English is the language of the Internet, your international visitors will deeply appreciate the opportunity to view your site in their native language. Unfortunately, web page translation is costly, time consuming and not always feasible, especially for startups.

But that’s no longer a problem, with the Incansoft Translator, a wrapper script for Google AJAX Language API that automatically translates and caches those pages for your visitors in different languages!

Just imagine – multiply the total number of web pages you presently have by 10, 20, 30 or more and you’ve just dramatically increased the size of your web site and your presence in the search engines! Not to mention the level of “Stickiness” derived from those visitors who come back again and again just to be able to view content in their own language!

Are you building dozens or hundreds of small, targeted niche sites? Are you spending a lot of time generating traffic for them? How about updating and maintaining them? Writing and outsourcing content over and over hoping to move up a rank or two in SERPS. Takes a lot of time and effort, doesn't it?

And what about all those domain names you're registering? Isn't that a lot of fun, juggling them, renewing them and finding out you lost a few of them? And let's not even get starting on all the hosting accounts and those issues!

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For over a century, issuing Press Releases related to business news and events has been a mainstay off offline advertising. Unlike taking an ad out in a newspaper or magazine, a Press Release is a Powerful and FREE form of advertising your business, while keeping it in the public view.

Surprisingly, very few online businesses take advantage of the traffic benefits of issuing Press Releases, preferring instead to follow the mundane routines of article marketing, which is far more complex and time consuming. Consider this - with article marketing, the business owner has to focus on indirectly driving traffic back to their web site by writing about a variety of topics, all without being able to clearly promote their business activities.

Press Releases on the other hand, allow the business owner to write short, compelling pieces directly about their business activities and present them to the media. Online, there are dozens of FREE web services dedicated to the collection and distribution of Press Releases, which are in turn picked up and displayed on other, related web sites via RSS or News Feeds. Depending upon the news worthiness of the Press Release, it's not uncommon to find them picked up by the media as filler material, which adds instant credibility to your online business!